Marketing a service or product always carries certain elements of risk both financial and otherwise.
Understanding how and when these are likely to arise and taking action to mitigate their impact is a critical aspect of good business management and profitable results, which is why smart business all contract with the experts to quantify the uncertainties involved in business activities.
Quantitative risk analysis mathematically calculates the risk factors that are beyond corporate control, as well as those that can be controlled, and then produces a model on which policy and strategies can be based.
Such planning not only leads to the optimization of available capital, but also ensures that sufficient capital will be in reserve to maintain solvency should markets or economies experience an unexpected crisis.
Being adequately prepared for all eventualities assists in developing a matrix that encourages the the type of confident management that leads to high performance.